FARM TOURISM

Explore ways to diversify income on farm or off farm, through farm tourism. A self paced, online, agritourism course.

Course Code: BTR205
Fee Code: S2
Duration (approx) Duration (approx) 100 hours
Qualification Statement of Attainment
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Learn to Develop and Manage Agritourism

  • Supplement farm income -on farm or off farm.
  • Diversify agricultural business
  • Study Farm tourism remotely - with printed notes or online - whatever is convenient to you.

Lesson Structure

There are 8 lessons in this course:

  1. The Scope and Nature of Rural and Agricultural Tourism
    • Background and History of Farm Tourism
    • Forms of Agribusiness for Managers and Farmers
    • Agritourism Beyond the Farm
    • Types of Agricultural Tourism
    • Possible Issues
    • Animal Welfare
  2. Creating an Agritourism Setting
    • Planning Your Offering
    • Resource Management
    • Selecting Target Markets – Market Segmentation
    • Marketing Approaches
    • Legal and Health & Safety Requirement
  3. Managing an Agritourism Business
    • Managing the Physical Resources
    • Managing People
    • Setting up and Running a Farm Shop
  4. Agricultural Tourism Accommodation
    • Styles of Accommodation
    • Costing Accommodation
    • Maintenance
    • Farm Tours and Activities
    • Identifying Major Target Groups
    • Tours Within the Farm
    • Tour Schedules and Bookings
  5. Designing and Conducting Tours and Activities
    • Creating and Delivering Activities
    • Creating Activities Outside the Farm – Mobile & Online
  6. Agritourism Events
    • Types of Agricultural Events
    • Planning for an Agricultural Event
    • Phases of Delivering an Agricultural Event
    • Dealing with Event Issues
    • Managing Visitor Access
  7. Marketing and Promoting an Agritourism Business
    • Introduction to Customer Relationships
    • Customer Care Policy
    • Customer Care – Levels of Involvement
    • Effective Communication
    • Dealing with Complaints
    • Self-Evaluation
    • Maximising Customer Service
    • Importance of Market Research
    • Analysing Costs and Benefits
  8. Special Project - PBL – Design a Farm Tour Activity Problem-Based Learning Project

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.


Farm Tourism/Agritourism is an industry that is evolving from the need to add different revenue streams to a farm or primary producer or others working in the agricultural sector - and when it is done right, it can be big business.

Farm tourism can be a way of transforming ailing farms into something new. It can offer a new product to an existing farm to attract new customers, or it can part of the natural transition of a farm as new opportunities arise.

Whether you work on or own a farm, or you are considering moving into farming, planning for farm tourism can help you stand apart from the pack.   

 



Course Contributors

The following academics were involved in the development and/or updating of this course.

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